# [How AI assistants recommend hotels: publish the facts they need.](https://www.trymumm.com/industries/hospitality/ai-assistants) > A guest asks an AI assistant where to stay and what to ask for. The assistant answers from the facts it can read. When customers ask AI, Mumm answers with your real details. - **Updated:** 2026-11-01 ## Facts about your property. An assistant recommends a hotel by matching what a guest asks to facts it can read about the property. A hotel page is a place page, and each room or package is a service page. Mumm’s list of page kinds names the facts an assistant needs from each. - **Where you are and when you answer.** Your name, your address, your front desk hours and your phone number. A guest who asks for a hotel near a venue needs the address first. - **What each room or package is called.** Give each room type and package its own name and a short description. Say what it sleeps and what it includes. - **What it costs to start.** A starting price for each room or package, with the mandatory fees listed beside it. A hotel with no price is hard for an assistant to compare. - **How to book or ask.** A booking link or an inquiry link on every room and package. An assistant that finds a fit needs somewhere to send the guest. - **The terms guests ask about next.** Check-in and checkout times, cancellation terms, parking, pets and breakfast. ## Questions a listing cannot answer. A listing states what is always true. Guests also ask for what depends on the night. - **Late checkout or early check-in.** The answer changes with your arrivals that day, so only you can give it. - **A better room.** An upgrade or a room with a view depends on what is open on those nights. - **Breakfast, parking or a spa credit.** Guests ask what you can include. Your answer is an extra you choose to give. - **An occasion.** An anniversary, a honeymoon or a birthday comes with a question: what can you add? Mumm passes the occasion along with the dates. ## Your details, inside your rules. - **You publish what you offer.** Add each room and package as a product or service, with a description and a starting price. AI assistants that connect to Mumm see the items you publish while your business accepts requests. - **Requests reach one list.** Requests arrive from Mumm and from AI assistants that connect to Mumm, all in one list. On Free you reply yourself or connect your own seller agent. Pro adds Mumm’s seller agent. - **Your rules decide the answer.** With Pro, Mumm’s seller agent offers the extras you turned on and never goes below your lowest price. Anything outside your rules waits for your OK. - **Each offer confirms the details.** A starting price is a starting point. The offer confirms the final price and the terms, and it ends when you set it to. ## Publish what is true this season. - **Give each item an expiry date.** Published items that have expired no longer appear. A rate for last season leaves the list when its date passes. - **Keep seasonal packages as drafts.** A draft stays private until you publish it. Build the holiday package early and publish it when the dates are set. - **Read your listing as a guest would.** Is the address right, the price current and the checkout time stated? Fix what a guest would stumble on. ## A guest’s question, and your answer. Example. A guest asks: “Two nights, Oct 3–5. Late checkout if you can?” Your offer: - Deluxe room, two nights, with late checkout: $578 total - Open for: 48 hours - Terms: From your listing ## Questions before you set up ## Can Mumm make an AI assistant recommend my hotel? No. Mumm answers the requests that reach it, including requests from AI assistants that connect to Mumm. Each assistant chooses what it mentions. Clear facts give any assistant better material. ## What should I list first? Start with the rooms and packages guests ask about most. Give each a description and a starting price, and add the rest over time. ## Can I keep an item private? Yes. An item stays a draft until you publish it, and drafts are private.